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The New Digital Content Model
Creating content is not the only way to grow your business social followers. Join digital marketing strategy expert and Northwestern University professor Randy Hlavac to learn how to grow your followers with a mix of curated and created content.

Can't attend live? That's okay. The webinar will be recorded and registrants will be sent a link to the recording.

Mar 26, 2019 1:00 PM in Pacific Time (US and Canada)

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Randy Hlavac
Digital Marketing Strategy Expert @Northwestern University
Randy Hlavac is an expert in digital marketing and how to use consumer and business big data to define, target, and develop high value markets. Randy teaches Digital, Social and Mobile Marketing Strategies in the Medill IMC program, Marketing Analytics in the McCormick Engineering Management program and Social Media and Content Curation in the School of Professional Studies. Randy also works with The Garage and the Farley Entrepreneurial program to assist entrepreneurs to grow and position their brand using social and digital marketing. In addition to teaching, Randy is director of the OmniChannel Initiative – a joint venture with IBM to bring new business and marketing technologies into the college curriculum at Northwestern.